* A serum is a thick liquid concentrate, made out of extractions of natural ingredients. They are water based which makes them lightweight and absorbed quickly into the skin. It’s quick absorbing formulation helps the ingredients to be delivered deeply through the skin’s pores for maximum active potency. You’ll often find serums developed with herbal essences, peptides, alpha hydroxy acids, vitamins and retinols. They are usually designed for anti-aging, to restore skin cells or to repair a skin condition.

Take Bella Lucce’s Shiitake Green Tea Antioxidant serum as an example. This light weight serum will saturate the skin with a cocktail of potent antioxidants that act as your mainline defense against everyday toxins and environmental damage. The serum temporarily tightens and lifts facial tissue for a fresh, radiant look. It is formulated with many skin healing goodies including shiitake and reishi mushrooms, green, white and roobios teas, olive squalane and real crushed freshwater pearls.

* A Moisturiser or cream is heavier than a serum and lighter than an oil and contains a mixture of water and oil in its base. Once the base is formulated, additional anti-aging,  hydrating and treatment ingredients are added to give the moisturiser its life and purpose. There are so many variations of creams to choose from. Ones that are lighter in texture is ideal for everyday moisturising. Those with a thicker consistency is suitable for night use. Moisturisers are ideally used for skin hydration and moisture retention.

Take John Masters Organics Rose and Apricot Antioxidant Day Cream for example. It is a mixture of water and oil as its based, enriched with apricot oil, peach and rice extract, plus oat kernal to stimulate procollagen production and promote cellular turnover. This anti-oxidant day cream is potent, yet light enough for everyday use. Suitable for sensitive skin.

* An oil should not contain any water content and should be a concentration of pure oil extracted from plants and herbs. Take Suki’s Pure Nourishing Oil as an example. This 100% luxurious pure facial oil concentrate to revitalize dull skin cells & restore radiant, supple skin tone. It is made from pure organic botanical oils, allowing your skin to breathe while deeply nourishing & restoring essential moisture. Facial oils are ideally used to provide nourishment for combination to dry, rosacea, mature, fragile skin types. It’s botanical concentration means it is rich in vitamins, essential oils and antioxidants.

When it comes to finding the right product for your skin type or condition, it is best to look at the ingredients. By being an ingredients expert, you will discover which ingredients will work best for your skin. Doing a bit of research can ultimately help save you time and money from the traditional trial and error method. Hope I’ve shed some light on this ambiguous topic.