Don’t Be Fooled by Labels that Reads ‘Fragrance Free’

Dont Be Fooled by Labels that Reads Fragrance Free

Dont Be Fooled by Labels that Reads Fragrance Free

Wow, the label reads ‘fragrance free’. That must mean the product has no artificial fragrance added to it and it’s free of artificial scents. Right?

Our immediate perception when we read a claim that a product is fragrance free, is that it’s natural and free of artificial fragrances. But sadly the term ‘fragrance free’ simply means the product is ‘smell free’.

Everything carries with it an adour or smell. To make a fragrance-free product, the manufacturer must neutralize the aroma by putting synthetic chemicals in the product. More chemicals means more toxins.


 

This play on words can be quite deceiving for us consumers and it’s easy to fall into their manipulative traps. I know I’ve been fooled into believing that a product that reads fragrance free is more natural to use. What a difference a simple change in wording can make – ‘fragrance free’ & ‘smell free’. They both imply the same meaning yet they draw up a completely different imagery in our minds. (Clap, clap, clap….. I must applaud the beauty industry for such marketing wizardry).

It’s really hard to escape this fragrance trap. The sad fact is that we are surrounded by an environment that is filled with unnatural artificial smells, where 90% of the materials used in modern fragrances are synthetic.

Regulation for the perfumery / fragrance industry is weak. Safety testing before marketing is not required & ingredients used in fragrance formulas do not have to be disclosed even to regulatory agencies. There is little monitoring of compliance or enforcement of laws that are in place. So you can pretty much assume that the fragrance industry is primarily self-regulated.

Artificial fragrances, chemical stabilizers, and scent enhances are all allergens & irritants that will stimulate and trigger adverse medical reactions. For those dealing with health issues, such as asthma, eczema, cancer or other medical ailments, you need to be extra vigilant with product labels. The ‘fragrance free’ example illustrates that product labeling claims cannot be taken on face value.

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2 thoughts on “Don’t Be Fooled by Labels that Reads ‘Fragrance Free’

  1. Geof Wilkens

    Thanks for the read, it really is disappointing how companies are more interested in their profits then their customers.

    Here’s hoping for more accurate labels in the future.

    Reply

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