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ABOUT ALIMA PURE



A glowing women is confident, curious, vulnerable & deep with wisdom.

Let Alima Pure share with you the many layers of beauty, allowing you to express yourself so that you're radiating a glow that starts in the heart. Don't be afraid to be your own individual beautiful self.

Don't we all want a glowing complexion. But a natural glow doesn't come with just good skin care and makeup. Off course, a good makeup range can most certainly mask any imperfections you maybe dealing with, but ultimately radiance starts from within.

At Alima Pure, life is full of passion....... where life's most trivial events are rich with significance giving power and inspiration to one's self to express their love and be beautiful

Discover alima pure

Inspiration can come from all directions. From friends, family, mothers, daugthers, and maybe even enemies. By excluding our fears, it strengthens our minds to make the best of every moment in life.

That is why Alima Pure only use natural wholesome ingredients in its mineral makeup range to support health, mind, body and spirit. Its made of the purest mineral pigments, with amazing colours to enhance beauty and letting your confidence shine through.

Founded in 2004 in Portland, Oregon, our mission is to create beautiful color cosmetics using safe, natural ingredients. In keeping with our founding premise "everything matters," Alima Pure products are formulated with 100% pure mineral pigments for maximum impact.

Offering customers an extensive range of over 240 products, Alima Pure has a wide variety of shades to suit every skin tone and eye catching colors to please every style aesthetic. This broad range of colors brings a stylish twist previously unseen in the natural cosmetics industry.

As a certified B Corporation, Alima Cosmetics is deeply committed to environmental stewardship and to redefining business success to include the broader context of social and economic impact. We are a member of the 1% For The Planet initiative and a regular contributor to carbonfund.org. Our cosmetics are cruelty-free and have the CCIC Leaping Bunny certification.

All of our products carry the highly coveted German BDIH Natural Cosmetics certification and are delivered in beautifully designed, eco-friendly packaging.

alima pure banner - about Alima Pure
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SHOP ALIMA PURE FACIAL MAKEUP PRODUCTS
ALIMA PURE COSMETIC GIFT SET
Alima Pure Beyond Basics Set
$50.00
Ultimate Eye Duo. Gift Set Includes:

1 x Natural Definition Mascara - Inky black that adds drama and intensity to you............ more
Alima Pure Oh Glow Set
$78.00
The Oh Glow set contains Cream Highlighters in Alchemy and Element. Packaged in a branded gift box.

1 x Alchemy – glo............ more
Alima Pure Prime Time Set
$86.00
Combo of primers for the face and eyes. Set includes:

1 x Smooth + Prime - Preps and balances your face for easy, lon............ more
ALIMA PURE PRESSED FOUNDATION (9g)
Alima Pressed Foundation
Offers a feature light velvety texture for easy smooth application with a light matte finish. Suitable for all skin tones, it's jam packed with rosehip complex to enrich and nourish the skin.
Alima Pure Pressed Foundation Birch
$51.00
Birch - Fair Cool

Offers a feature light velvety texture for easy smooth application with a light matte finish. Suita............ more
Alima Pure Pressed Foundation Macadamia
$51.00
Macadamia - Light Cool

Offers a feature light velvety texture for easy smooth application with a light matte finish. ............ more
Alima Pure Pressed Foundation Dune
$51.00
Dune - Medium Cool

Offers a feature light velvety texture for easy smooth application with a light matte finish. Suit............ more
Alima Pure Pressed Foundation Malt
$51.00
Malt - Medium Deep Cool

Offers a feature light velvety texture for easy smooth application with a light matte finish............. more
Alima Pure Pressed Foundation Agave
$51.00
Agave - Deep Cool

Offers a feature light velvety texture for easy smooth application with a light matte finish. Suita............ more
Alima Pure Pressed Foundation Sable
$51.00
Sable - Dark Cool

Offers a feature light velvety texture for easy smooth application with a light matte finish. Suita............ more
Alima Pure Pressed Foundation Sesame
$51.00
Sesame - Light Neutral

Offers a feature light velvety texture for easy smooth application with a light matte finish. ............ more
Alima Pure Pressed Foundation Nutmeg
$51.00
Nutmeg - Light to Medium Neutral

Offers a feature light velvety texture for easy smooth application with a light matt............ more
Alima Pure Pressed Foundation Chestnut
$51.00
Chestnut - Medium Neutral

Offers a feature light velvety texture for easy smooth application with a light matte finis............ more
Alima Pure Pressed Foundation Pecan
$51.00
Pecan - Medium to Deep Neutral

Offers a feature light velvety texture for easy smooth application with a light matte ............ more
Alima Pure Pressed Foundation Teak
$51.00
Teak - Deep Neutral

Offers a feature light velvety texture for easy smooth application with a light matte finish. Sui............ more
Alima Pure Pressed Foundation Clove
$51.00
Clove - Dark Neutral

Offers a feature light velvety texture for easy smooth application with a light matte finish. Su............ more
Alima Pure Pressed Foundation Aspen
$51.00
Aspen - Fair Warm

Offers a feature light velvety texture for easy smooth application with a light matte finish. Suita............ more
Alima Pure Pressed Foundation Ginger
$51.00
Ginger - light skin tones with warm undertones.

Offers a feature light velvety texture for easy smooth application wi............ more
Alima Pure Pressed Foundation Cardamon
$51.00
Cardamon - Medium Warm skin tones

Offers a feature light velvety texture for easy smooth application with a light mat............ more
Alima Pure Pressed Foundation Coriander
$51.00
Coriander - medium deep skin with warm undertones.

Offers a feature light velvety texture for easy smooth application............ more
Alima Pure Pressed Foundation Sandstone
$51.00
Sandstone - For deep skin tones with warm undertones.

Offers a feature light velvety texture for easy smooth applicat............ more
ALIMA PURE PRESSED FOUNDATION REFILL (9g)
Alima Pressed Foundation Birch - Refill
$35.00
Birch - Fair Cool............ more
Alima Pressed Foundation Macadamia - Refill
$35.00
Macadamia - Light Cool............ more
Alima Pressed Foundation Dune - Refill
$35.00
Dune - Medium Cool

Offers a feature light velvety texture for easy smooth application with a light matte finish. Suit............ more
Alima Pressed Foundation Malt - Refill
$35.00
Malt - Medium Deep Cool............ more
Alima Pressed Foundation Sesame - Refill
$35.00
Sesame - Light Neutral............ more
Alima Pressed Foundation Nutmeg - Refill
$35.00
Nutmeg Refill

Offers a feature light velvety texture for easy smooth application with a light matte finish. Suitable ............ more
Alima Pressed Foundation Chestnut - Refill
$35.00
Chestnut - Medium Neutral............ more
Alima Pressed Foundation Pecan - Refill
$35.00
Pecan - Medium to Deep Neutral............ more
Alima Pressed Foundation Aspen - Refill
$35.00
Aspen - Fair Warm............ more
Alima Pressed Foundation Ginger - Refill Temporarily Out of Stock
$35.00
Ginger - light skin tones with warm undertones............. more
Alima Pressed Foundation Cardamon - Refill
$35.00
Cardamon - Medium Warm............ more
Alima Pressed Foundation Coriander - Refill
$35.00
Coriander - medium deep skin with warm undertones............. more
Alima Pressed Foundation Sandstone - Refill
$35.00
Sandstone - For deep skin tones with warm undertones.

Offers a feature light velvety texture for easy smooth applicat............ more
ALIMA PURE LIQUID SILK FOUNDATION (30ml)
Alima Liquid Foundation
Alima Pure Liquid Silk Foundation glides on easily and absorbs weightlessly. It brightens and evens for a noticeably smoother complexion that looks like your skin at its very best.
Alima Liquid Foundation - Pearl - Light Cool
$63.00
Pearl - For light skin tones with cool or neutral undertones.

Alima Pure Liquid Silk Foundation glides on easily and............ more
Alima Liquid Foundation - Dream - Light Medium Cool
$63.00
Dream: For light to medium skin tones with cool or neutral undertones.

Alima Pure Liquid Silk Foundation glides on e............ more
Alima Liquid Foundation - Suede - Medium Cool
$63.00
Suede: For medium skin tones with cool or neutral undertones.

Alima Pure Liquid Silk Foundation glides on easily and ............ more
Alima Liquid Foundation - Muse - Medium Deep Cool
$63.00
Muse: For medium to deep skin tones with cool or neutral undertones.

Alima Pure Liquid Silk Foundation glides on easi............ more
Alima Liquid Foundation - Dew - Light Warm
$63.00
Dew: For light skin tones with warm or neutral undertones.

Alima Pure Liquid Silk Foundation glides on easily and abs............ more
Alima Liquid Foundation - Echo - Light Medium Warm
$63.00
Echo: For light to medium skin tones with warm or neutral undertones.

Alima Pure Liquid Silk Foundation glides on eas............ more
Alima Liquid Foundation - Spice - Medium Warm
$63.00
Spice: For medium skin tones with warm or neutral undertones.

Alima Pure Liquid Silk Foundation glides on easily and ............ more
Alima Liquid Foundation - Lush - Medium Deep Warm
$63.00
Lush: For medium to deep skin tones with warm or neutral undertones.

Alima Pure Liquid Silk Foundation glides on easi............ more
Alima Liquid Foundation - Heat - Deep Warm
$63.00
Heat: For deep skin tones with warm or neutral undertones.

Alima Pure Liquid Silk Foundation glides on easily and abs............ more
ALIMA PURE SATIN MATTE FOUNDATION (6.5g)
Manasi 7 All Over Color
Alima foundation consist of a light mineral powder that is easy to blend to enhance complexion and provide good coverage for fine lines, minor blemishes and pores. Its silky rich mineral formulation means it will not dry the skin out giving you a natural, healthy-looking finish.
Alima Pure Gardenia
$42.00
Cool 01 - Fair skin with pinkish undertones

What is classified as fair skin? You burn very easily in the sun and have............ more
Alima Pure Cool 02
$42.00
Cool 02 - Fair to light skin with pinkish undertones

What is classified as fair to light skin? You may burn with init............ more
Alima Pure Shell
$42.00
Cool 03 - Light skin with pinkish undertones

What is classified as light skin? You can build a tan with regular expos............ more
Alima Pure Cool 04
$42.00
Cool 04 - light-medium with pinkish undertones

What is classified as light to medium skin? You rarely burn, and can d............ more
Alima Pure Magnolia
$42.00
Neutral 01 - Fair skin with a balance of yellow/blue undertones

What is classified as fair skin? You burn very easily............ more
Alima Pure Birch
$42.00
Neutral 02 - Fair to light skin with a balance of yellow/blue undertones

What is classified as fair to light skin? Yo............ more
Alima Pure Neutral 03
$42.00
Neutral 03 - Light skin with a balance of yellow/blue undertones

What is classified as light skin? You can build a ta............ more
Alima Pure Wheat
$42.00
Neutral 3.5 - Slight off medium skin with a balance of yellow/blue undertones

What is classified as slight off medium............ more
Alima Pure Neutral 04
$42.00
Neutral 04 - Light to medium skin with a balance of yellow/blue undertones

What is classified as light to medium skin............ more
Alima Pure Tawny
$42.00
Neutral 05 - Medium skin with a balance of yellow/blue undertones

What is classified as medium skin? You tan easily a............ more
Alima Pure Hazelnut
$35.00
Save 16.7%
Neutral 07 - Deep dark skin with a balance of yellow/blue undertones

What is classified as medium to deep dark skin?............ more
$35.00
Neutral 08 - Deep rich dark skin with a balance of yellow/blue undertones.

What is classified as rich dark skin? Bea............ more
Alima Pure Straw
$42.00
Beige 02 - Fair to light skin with slight yellow base undertones

What is classified as fair to light skin? You may bu............ more
Alima Pure Beige 03
$42.00
Beige 03 - Light skin with with slight yellow base undertone

What is classified as light skin? You can build a tan wi............ more
Alima Pure Almond
$42.00
Beige 04 - Light-medium skin with slight yellow base undertone.

What is classified as light to medium skin? You rarel............ more
Alima Pure Beige 05
$42.00
Beige 05 - True medium skin with slight yellow base undertone.

What is classified as medium skin? You tan easily and ............ more
Alima Pure Honey
$42.00
Beige 06 - Medium to deep skin with slight yellow base undertone.

What is classified as medium to deep skin? While yo............ more
Alima Pure Beige 07
$42.00
Beige 07 - Deep dark skin with slight yellow base undertones.

What is classified as medium to deep dark skin? Your sk............ more
Alima Pure Cinnamon
$35.00
Save 16.7%
Beige 08 - Deep rich dark skin with slight yellow base undertones.

What is classified as rich dark skin? Beautiful g............ more
Alima Pure Warm 02
$42.00
Warm 02 - Fair to light skin with yellow undertones

What is classified as fair to light skin? You may burn with initi............ more
Alima Pure Corriander
$42.00
Warm 03 - Light skin with yellow undertones

What is classified as light skin? You can build a tan with regular exposu............ more
Alima Pure Warm 04
$42.00
Warm 04 - Light to medium skin with yellow undertones

What is classified as light to medium skin? You rarely burn, an............ more
Alima Pure Manzanita
$42.00
Warm 05 - Medium skin with yellow undertones

What is classified as medium skin? You tan easily and very rarely burn w............ more
Alima Pure Mineral Foundation Warm 06
$42.00
Warm 06 - Medium to dark skin with yellow undertones

What is classified as medium to deep skin? While your skin tone ............ more
Alima Pure Aspen
$42.00
Olive 01 - Fair skin with a balance of green/yellow undertones

What is classified as fair skin? You burn very easily ............ more
Alima Pure Olive 1.5
$42.00
Olive 1.5 - Slightly off fair skin with a balance of green/yellow undertones

What is classified as slight off light s............ more
Alima Pure Olive 02
$42.00
Olive 02 - Fair to Light skin with a balance of green/yellow undertones

What is classified as fair to light skin? You............ more
Alima Pure Cardamon
$42.00
Olive 03 - Light skin with a balance of green/yellow undertones

What is classified as light skin? You can build a tan............ more
Alima Pure Olive 04
$42.00
Olive 04 - Light to medium skin with a balance of green/yellow undertones

What is classified as light to medium skin?............ more
Alima Pure Olive 05
$42.00
Olive 05 - Medium skin with a balance of green/yellow undertones

What is classified as medium skin? You tan easily an............ more
ALIMA PURE FINISHING POWDER (5g)
Alima Finishing Powder
Provide your skin with a beautiful satin finish that reveals a beaming glow. A silky texture that comes in many colours to work with your specific skin tone. Its sheer formulation means it can be applied for a dramatic evening finish for special occasions or a soft subtle finish for everyday out and about.
Alima Pure Keiko
$38.00
Keiko – For fair skin tones

Great with Cool 2-3, Neutral 1-3, Beige 1-3 and Warm 1-2, Golden 0-1, and Olive 0-1

P............ more
Alima Pure Hanae
$38.00
Hanae – For light to medium skin tones

Great with Cool 3-4, Neutral 2-3, Beige 3-4 and Warm 3, Golden 2-3, and Olive ............ more
Alima Pure Ami
$38.00
Ami – For medium skin tones

Great with Cool 4-5, Neutral 4-5, Beige 4-5 and Warm 4-5, Golden 3-5, and Olive 2-3

P............ more
Alima Pure Takara
$38.00
Takara – For deep skin tones

Great with Cool 7-8, Neutral 7-9, Beige 8-9 and Warm 7-9, Golden 7-9, and Olive 6-7

............ more
ALIMA PURE CREAM CONCEALER
Alima Cream Concealer
Create comfortable full coverage right where you want it. Made with hydrating, vitamin-rich ingredients, using the warmth of your skin to blend seamlessly to minimize dark circles, balance redness, hide blemishes, and erase hyperpigmentation.
Alima Cream Concealer - Pearl - Light Cool
$42.00
Pearl: For light skin tones with cool or neutral undertones

Cream Concealer creates comfortable full coverage r............ more
Alima Cream Concealer - Dream - Light Medium Cool
$42.00
Dream: For light to medium skin tones with cool or neutral undertones

Cream Concealer creates comfortable full c............ more
Alima Cream Concealer - Suede - Medium Cool
$42.00
Suede: For medium skin tones with cool or neutral undertones

Cream Concealer creates comfortable full coverage ............ more
Alima Cream Concealer - Muse - Medium Deep Cool
$42.00
Muse: For medium to deep skin tones with cool or neutral undertones

Cream Concealer creates comfortable full cov............ more
Alima Cream Concealer - Dew - Light Warm
$42.00
Dew: For light skin tones with warm or neutral undertones

Cream Concealer creates comfortable full coverage rig............ more
Alima Cream Concealer - Echo - Light Medium Warm
$42.00
Echo: For light to medium skin tones with warm or neutral undertones

Cream Concealer creates comfortable full co............ more
Alima Cream Concealer - Spice - Medium Warm
$42.00
Spice: For medium skin tones with warm or neutral undertones

Cream Concealer creates comfortable full coverage ............ more
Alima Cream Concealer - Lush - Medium Deep Warm
$42.00
Lush: For medium to deep skin tones with warm or neutral undertones

Cream Concealer creates comfortable full cov............ more
Alima Cream Concealer - Heat - Deep Warm
$42.00
Heat: For deep skin tones with warm or neutral undertones

Cream Concealer creates comfortable full coverage rig............ more
Alima Cream Concealer Refill - Pearl - Light Cool
$30.00
Pearl: For light skin tones with cool or neutral undertones

Save on packaging & cost and reduce plastic with the new ............ more
Alima Cream Concealer Refill - Dream - Light Medium Cool
$30.00
Dream: For light to medium skin tones with cool or neutral undertones

Save on packaging & cost and reduce plastic wit............ more
Alima Cream Concealer Refill - Suede - Medium Cool Temporarily Out of Stock
$30.00
Suede: For medium skin tones with cool or neutral undertones

Save on packaging & cost and reduce plastic with the new............ more
Alima Cream Concealer Refill - Dew - Light Warm
$30.00
Dew: For light skin tones with warm or neutral undertones

Save on packaging & cost and reduce plastic with the new Al............ more
Alima Cream Concealer Refill - Echo - Light Medium Warm
$30.00
Echo: For light to medium skin tones with warm or neutral undertones

Save on packaging & cost and reduce plastic with............ more
Alima Cream Concealer Refill - Spice - Medium Warm
$30.00
Spice: For medium skin tones with warm or neutral undertones

Save on packaging & cost and reduce plastic with the new............ more
Alima Cream Concealer Refill - Lush - Medium Deep Warm
$30.00
Lush: For medium to deep skin tones with warm or neutral undertones

Save on packaging & cost and reduce plastic with ............ more
ALIMA PURE MINERAL CONCEALER
Alima Mineral Concealer
A little powder will go a long way. This velvety mineral concealer is excellent for concealing spots. Apply with fingers or with a concealer brush to problematic areas. Its non-creasing benefits means you can safely use as an under eye concealer for dark circles without looking cakey.
Alima Pure Loose Concealer - Sand
$24.00
Sand - fair skin tones. Compatible with: Satin Matte Foundation in Cool 1, Cool 2, Neutral 1, Neutral 2, Beige 1, Beige ............ more
Alima Pure Loose Concealer - Linen
$24.00
Linen - light to medium skin tones. Compatible with: Satin Matte Foundation in Cool 2 or 3, Neutral 3 or 3.5, Beige 3, O............ more
Alima Pure Loose Concealer - Amber
$24.00
Amber - medium skin with warm undertones. Compatible with: Satin Matte Foundation in Beige 4, Warm 3, Warm 4, or Olive 2............ more
Alima Pure Loose Concealer - Tan
$24.00
Tan - medium skin with neutral undertones. Compatible with: Satin Matte Foundation in Beige 5 or 6, Warm 5 or Olive 3.
............ more
Alima Pure Concealer - Flax
$20.00
Save 16.7%
Flax - medium skin with cool undertones. Compatible with: Satin Matte Foundation in Cool 4, Cool 5, Cool 6, Neutral 4, N............ more
ALIMA PURE BALANCING / CORRECTOR POWDER (5g)
Alima Pure Balancing Powder - Buttercup
$38.00
To be used underneath your foundation, Alima's balancing powders will even out and reduce discoloration and redness arou............ more
Alima Pure Balancing Powder - Pistachio
$38.00
To be used underneath your foundation, Alima's balancing powders will even out and reduce discoloration and redness arou............ more
Alima Pure Balancing Powder - Lavender
$38.00
To be used underneath your foundation, Alima's balancing powders will even out and reduce discoloration and redness arou............ more
ALIMA PURE LIQUID & POWDER PRIMER
Alima Pure Liquid Primer
$70.00
To create the perfect base platform before your makeup application, use Alima's new face smoothing primer. With the comb............ more
Alima Pure Primer - Light
$38.00
Use Alima's balancing primer powder to extend the durability of your foundation wear and to give your skin a flawless fi............ more
Alima Pure Primer - Medium
$38.00
Use Alima's balancing primer powder to extend the durability of your foundation wear and to give your skin a flawless fi............ more
ALIMA PURE CREAM HIGHLIGHTER (2.5g)
Alima Pure Cream Highlighter - Alchemy
$70.50
Alchemy – glowing, muted rosegold

Introduce the glow back into your skin with the glossy, soft shimmer and fresh radi............ more
Alima Pure Cream Highlighter - Element
$70.50
Element – glowing, antique bronze

Bring the summer bronze back into your skin with the ultra lush, creamy, soft shimm............ more
Alima Pure Shimmer Powder - Luna
$70.50
Alchemy – glowing, muted rosegold

Save on packaging with this refill highlighter

Introduce the glow back into your............ more
Alima Pure Cream Highlighter Refill - Element
$70.50
Element – glowing, antique bronze

Save on packaging with this refill highlighter

Bring the summer bronze back into............ more
ALIMA PURE HIGHLIGHTER POWDER (5g)
Alima Highlighter Powder
Designed with the purpose of making your skin illuminate and glow without depositing any additional colours to your skin or making it look fake or glittery. A light airy texture finish that is easy to apply.
Alima Pure Shimmer Powder - Luna
$38.00
Luna - Glowing yellow-gold that flatters most light skin tones, especially with warm undertones

Alima's shimmer powde............ more
Alima Pure Shimmer Powder - Dolce
$38.00
Dolce - Glowing copper for medium to deep skin tones

Alima's shimmer powder is designed with the purpose of making yo............ more
Alima Pure Shimmer Powder - Lumina
$38.00
Lumina - Glowing peach that flatters most light to medium skin tones

Alima's shimmer powder is designed with the purp............ more
Alima Pure Shimmer Powder - Whisper
$38.00
Whisper - Glowing pink for fair to light skin with cool or neutral undertones

Alima's shimmer powder is designed with............ more
Alima Pure facial makeup
SHOP ALIMA PURE CHEEK MAKEUP
ALIMA PURE SHIMMER BLUSH (5g)
Alima Mineral Blush
A natural and safe hypoallergenic mineral blush that is suitable for everyday wear. Highly pigmented colours means a little around the cheek bone area will help accentuate your glowing look.
Alima Pure Blush Sahara
$38.00
Sahara - Rose gold that suits medium to deep skin with beige and warm undertones

A natural and safe hypoallergenic mi............ more
Alima Pure Blush Lily
$38.00
Lily - Silver flecked apricot

A natural and safe hypoallergenic mineral blush that is suitable for everyday wear. Hig............ more
Alima Pure Freja
$38.00
Freja - Gold-flecked peach that flatters most skin tones—especially those with neutral undertones

A natural and safe ............ more
Alima Pure Blush - Leigh
$38.00
Leigh - Rosy coral that is especially flattering with beige and olive skin tones

A natural and safe hypoallergenic mi............ more
Alima Pure Blush - Rosa
Temporarily Out of Stock
$38.00
Rosa - Cool, silver-flecked pink that flatters cool skin tones

A natural and safe hypoallergenic mineral blush that i............ more
Alima Pure Blush - Cerise
$38.00
Cerise - Soft red with copper shimmer

A natural and safe hypoallergenic mineral blush that is suitable for everyday w............ more
Alima Pure Blush - Black Raspberry
$38.00
Black Raspberry - Plum touched with copper

A natural and safe hypoallergenic mineral blush that is suitable for every............ more
Alima Pure Blush - Garnet
$38.00
Garnet - Vibrant ruby that flatters cool, fair skin tones and very deep skin tones

A natural and safe hypoallergenic ............ more
Alima Pure Blush - Carnation
$38.00
Carnation - Muted coral that flatters most skin tones, especially olive undertones

A gorgeous selection of matte colo............ more
Alima Pure Blush - Honey Rose
$38.00
Honey Rose - Warm rose that flatters most skin tones, especially beige undertones

A gorgeous selection of matte colou............ more
Alima Pure Blush - Melon
$38.00
Melon - Warm peachy terracotta

A gorgeous selection of matte colours that glides on easily without making you look c............ more
Alima Pure Blush - Apricot
$38.00
Apricot - Warm peachy apricot

A gorgeous selection of matte colours that glides on easily without making you look cak............ more
Alima Pure Blush - Mimosa
$38.00
Mimosa - Rosy peach that flatters fair skin tones, especially with beige undertones

A gorgeous selection of matte col............ more
Alima Pure Blush - Apple Blossom
$38.00
Apple Blossom - Light petal pink that suits fair skin with cool undertones

A gorgeous selection of matte colours that............ more
Alima Pure Blush - Pink
$38.00
Pink - Rosy pink that especially suits skin with neutral undertones

A gorgeous selection of matte colours that glides............ more
Alima Pure Blush - Antique Rose
$38.00
Antique Rose - Medium deep rose that suits medium to deep skin with neutral undertone

A gorgeous selection of matte c............ more
Alima Pure Blush - Soft Plum
$38.00
Soft Plum - Deep, rosy plum that flatters medium to deep skin tones

A gorgeous selection of matte colours that glides............ more
ALIMA PURE BRONZER (5g)
Alima Mineral Bronzer
A matte natural finishing bronzer with minimum to no shimmer with a soft formulation for adding a hint of colour to the skin and for giving you the natural undetectable cosmetic finish. A slight tanned look without looking like you have any makeup on at all.
Alima Pure Bronzer - Maracaibo
$38.00
Maracaibo - Light matte bronze for fair to light skin tones

If you're looking for a bronzer with minimum to no glitte............ more
Alima Pure Bronzer - Mauna Loa
$38.00
Mauna Loa - Medium matte bronze for light to medium skin tones

If you're looking for a bronzer with minimum to no gli............ more
Alima Pure Bronzer - Trinadad
$38.00
Trinidad - Deep matte bronze for medium to deep skin tones

If you're looking for a bronzer with minimum to no glitter............ more
Alima Pure organic makeup products
SHOP ALIMA PURE EYE MAKEUP
ALIMA PURE PRESSED COMPACT EYESHADOW (2.5g)
Alima Pressed Eye Shadow
High intensity pressed eyeshadow coloursw with a smooth glidable texture in a sleek easy to carry compact case. Formulated with healthy combination of avaocado and jojoba oils along with rice powder for a smooth application and long lasting waear.
Alima Pure Eyeshadow - Cosmic - Soft Sky Blue
$39.00
Cosmic - Soft Sky Blue

High intensity pressed eyeshadow coloursw with a smooth glidable texture in a sleek easy to ca............ more
Alima Pure Eyeshadow - Icon - Smoky Taupe
$39.00
Icon - Smoky Taupe

High intensity pressed eyeshadow coloursw with a smooth glidable texture in a sleek easy to carry ............ more
Alima Pure Eyeshadow - Instinct - Bronzed Espresso
$39.00
Instinct - Bronzed Espresso shade

High intensity pressed eyeshadow coloursw with a smooth glidable texture in a sleek............ more
Alima Pure Eyeshadow - Isla - Peachy petal pink
$39.00
Isla - Peachy petal pink shade

High intensity pressed eyeshadow coloursw with a smooth glidable texture in a sleek ea............ more
Alima Pure Pressed Eyeshadow - Luxe - Glowing Copper
$39.00
Luxe - Glowing Copper shade

High intensity pressed eyeshadow coloursw with a smooth glidable texture in a sleek easy ............ more
Alima Pure Eyeshadow - Mirage - Dusty Beige
$39.00
Mirage - Dusty Beige

High intensity pressed eyeshadow coloursw with a smooth glidable texture in a sleek easy to carr............ more
Alima Pure Pressed Eyeshadow - Myth
$39.00
Myth - Deep Golden Green shade

High intensity pressed eyeshadow coloursw with a smooth glidable texture in a sleek ea............ more
Alima Pure Pressed Eyeshadow - Siren
$39.00
Siren - Vibrant Orchid shade

High intensity pressed eyeshadow coloursw with a smooth glidable texture in a sleek easy............ more
Alima Pure Pressed Eyeshadow - Volt
$39.00
Volt - Carbon Black shade

High intensity pressed eyeshadow coloursw with a smooth glidable texture in a sleek easy to............ more
Alima Pure Pressed Eyeshadow - Zephyr
$39.00
Sephyr - Creamy Pearl shade

High intensity pressed eyeshadow coloursw with a smooth glidable texture in a sleek easy ............ more
ALIMA PURE SHIMMER EYESHADOW (2.0g)
Alima Loose Powder Eyeshadow
A beautifully selection of luminous, shimmery or matte eyeshadows that blends effortlessly to help contour to set off your eyes as well as helping to soften hard edges. A long lasting eyeshadow that performs well without flaking or creasing working best with Alima's eye primer.
Alima Pure Eyeshadow - Meringue
$24.00
Meringue - Sparkling Snowy White

A treasure of an eye shadow. Alima luminous eyeshadows provides durable wearability ............ more
Alima Pure Eyeshadow - Ava
$24.00
Ava - Shimmering Sterling Silver

A treasure of an eye shadow. Alima luminous eyeshadows provides durable wearability ............ more
Alima Pure Eyeshadow - Paris
$24.00
Paris - Sparkling sandy nude

A treasure of an eye shadow. Alima luminous eyeshadows provides durable wearability that............ more
Alima Pure Eyeshadow - Chai
$24.00
Chai - Shimmering rose gold

A treasure of an eye shadow. Alima luminous eyeshadows provides durable wearability that ............ more
Alima Pure Eyeshadow - Venus
$24.00
Venus - Sparkling peach

A treasure of an eye shadow. Alima luminous eyeshadows provides durable wearability that last............ more
Alima Pure Eyeshadow - Lana
$24.00
Lana - Silver Flecked Petal

A treasure of an eye shadow. Alima luminous eyeshadows provides durable wearability that ............ more
Alima Pure Eyeshadow - Hyacinth
$24.00
Hyacinth - Delicate pearly pink

A treasure of an eye shadow. Alima luminous eyeshadows provides durable wearability t............ more
Alima Pure Eyeshadow - Hellebore
$24.00
Hellebore - Golden flecked rose

A treasure of an eye shadow. Alima luminous eyeshadows provides durable wearability t............ more
Alima Pure Eyeshadow - Nymph
$24.00
Nymph - Shimmering mauve
A treasure of an eye shadow. Alima luminous eyeshadows provides durable wearability that lasts............ more
Alima Pure Eyeshadow - Black Orchid
$24.00
Black Orchid - Rusted Shimmering plum

A treasure of an eye shadow. Alima luminous eyeshadows provides durable wearabi............ more
Alima Pure Eyeshadow - Milan
$24.00
Milan - Smoky gold flecked plum

A treasure of an eye shadow. Alima luminous eyeshadows provides durable wearability t............ more
Alima Pure Eyeshadow - Aubergine
$24.00
Aubergine - Rich vivid purple

A treasure of an eye shadow. Alima luminous eyeshadows provides durable wearability tha............ more
Alima Pure Eyeshadow - Navy
$24.00
Navy - Saturated true deep blue

A treasure of an eye shadow. Alima luminous eyeshadows provides durable wearability t............ more
Alima Pure Eyeshadow - Smoke
$24.00
Smoke - Smoky golden flecked teal

A treasure of an eye shadow. Alima luminous eyeshadows provides durable wearability............ more
Alima Pure Eyeshadow - Oceana
$24.00
Oceana - Delicate turquoise / pastel sea foam

A treasure of an eye shadow. Alima luminous eyeshadows provides durable............ more
Alima Pure Eyeshadow - Maya
$24.00
Maya - Deep golden silvery sage green

A treasure of an eye shadow. Alima luminous eyeshadows provides durable wearabi............ more
Alima Pure Eyeshadow - Glow
$24.00
Glow - Pearly buttercup

A treasure of an eye shadow. Alima luminous eyeshadows provides durable wearability that last............ more
Alima Pure Eyeshadow - Buttercream
$24.00
Buttercream - Sparkling cream

A treasure of an eye shadow. Alima luminous eyeshadows provides durable wearability tha............ more
Alima Pure Eyeshadow - Leone
$24.00
Leone - Soft sparkling gold

A treasure of an eye shadow. Alima luminous eyeshadows provides durable wearability that ............ more
Alima Pure Eyeshadow - Brown Sugar
$24.00
Brown Sugar - High shimmer tawny

A treasure of an eye shadow. Alima luminous eyeshadows provides durable wearability ............ more
Alima Pure Eyeshadow - Tigereye
$24.00
Tigereye - Deep shimmering bronze

A treasure of an eye shadow. Alima luminous eyeshadows provides durable wearability............ more
Alima Pure Eyeshadow - Martinique
$24.00
Martinique - Rich bronzed brown

A treasure of an eye shadow. Alima luminous eyeshadows provides durable wearability t............ more
Alima Pure Eyeshadow - After Hours
$24.00
After Hours - Gold Flecked Charcoal

A treasure of an eye shadow. Alima luminous eyeshadows provides durable wearabili............ more
Alima Pure Eyeshadow - Truffle
$24.00
Truffle - Sparkling antique brown

A treasure of an eye shadow. Alima luminous eyeshadows provides durable wearability............ more
ALIMA PURE PEARLUSTER EYESHADOW (2.0g)
Alima Pure Eyeshadow - Orchid
$24.00
Orchid - Soft Glowing Fuchsia

A flattering selection of luminous colour pigments that are easy to wear. Can be used d............ more
Alima Pure Eyeshadow - Atlantis
$22.00
Save 8.3%
Atlantis - Golden Green

A flattering selection of luminous colour pigments that are easy to wear. Can be used dry for............ more
Alima Pure Eyeshadow Cypress
$24.00
Cypress- Deep smoky sea green

A flattering selection of luminous colour pigments that are easy to wear. Can be used d............ more
Alima Pure Eyeshadow - Grace
$24.00
Grace - Brozed plum

A flattering selection of luminous colour pigments that are easy to wear. Can be used dry for a m............ more
Alima Pure Eyeshadow Cimarron
$24.00
Cimarron - Deep rust

A flattering selection of luminous colour pigments that are easy to wear. Can be used dry for a ............ more
Alima Pure Eyeshadow Cappuccino
$24.00
Cappuccino - Warm Cocoa

A flattering selection of luminous colour pigments that are easy to wear. Can be used dry for............ more
Alima Pure Eyeshadow - Mocha
$24.00
Mocha - Dusty Espresso

A flattering selection of luminous colour pigments that are easy to wear. Can be used dry for ............ more
Alima Pure Eyeshadow Taupe
$24.00
Taupe - Soft hazelnut

A flattering selection of luminous colour pigments that are easy to wear. Can be used dry for a............ more
Alima Pure Eyeshadow - Champagne
$24.00
Champagne - Delicate peachy cream

A flattering selection of luminous colour pigments that are easy to wear. Can be us............ more
Alima Pure Eyeshadow - Silk
$24.00
Silk - Pale peach

A flattering selection of luminous colour pigments that are easy to wear. Can be used dry for a mor............ more
Alima Pure Eyeshadow - Toffee
$24.00
Toffee - Soft copper

A flattering selection of luminous colour pigments that are easy to wear. Can be used dry for a ............ more
Alima Pure Eyeshadow - Camel
$24.00
Camel - Coppery gold

A flattering selection of luminous colour pigments that are easy to wear. Can be used dry for a ............ more
Alima Pure Eyeshadow - Breathless
$24.00
Breathless - Gray Gold

A flattering selection of luminous colour pigments that are easy to wear. Can be used dry for ............ more
Alima Pure Eyeshadow - Topaz
$24.00
Topaz - Antiqued gold

A flattering selection of luminous colour pigments that are easy to wear. Can be used dry for a............ more
Alima Pure Eyeshadow - Vertigo
$24.00
Vertigo - Antiqued taupe

A flattering selection of luminous colour pigments that are easy to wear. Can be used dry fo............ more
ALIMA PURE MATTE EYESHADOW (2.0g)
Alima Pure Eyeshadow - Sage
$24.00
Sage - Soft Mint

A beautifully formulated mineral shadow selection that blends effortlessly to help contour to set of............ more
Alima Pure Eyeshadow Blonde
$24.00
Blond - Light golden tan

A beautifully formulated mineral shadow selection that blends effortlessly to help contour t............ more
Alima Pure Eyeshadow - Lilac
$24.00
Lilac - Smoky purple

A beautifully formulated mineral shadow selection that blends effortlessly to help contour to se............ more
Alima Pure Eyeshadow - Bramble
$24.00
Bramble - Muted mauve

A beautifully formulated mineral shadow selection that blends effortlessly to help contour to s............ more
Alima Pure Eyeshadow - Camellia
$24.00
Bramble - Muted mauve

A beautifully formulated mineral shadow selection that blends effortlessly to help contour to s............ more
Alima Pure Eyeshadow - Fleur
$20.00
Save 16.7%
Fleur - Neutral petal

A beautifully formulated mineral shadow selection that blends effortlessly to help contour to s............ more
Alima Fawn
$24.00
Fawn - Pinked beige

A beautifully formulated mineral shadow selection that blends effortlessly to help contour to set............ more
Alima Mohair
$24.00
Mohair - Deep peach

A beautifully formulated mineral shadow selection that blends effortlessly to help contour to set............ more
Alima Auburn
$24.00
Auburn - Terracotta brown

A beautifully formulated mineral shadow selection that blends effortlessly to help contour ............ more
Alima Cocoa
$24.00
Cocoa - Medium warm brown

A beautifully formulated mineral shadow selection that blends effortlessly to help contour ............ more
Alima Mahogany
$24.00
Mahogany - Deep Khaki brown

A beautifully formulated mineral shadow selection that blends effortlessly to help contou............ more
Alima Java
$24.00
Java - Rich Chocolatey

A beautifully formulated mineral shadow selection that blends effortlessly to help contour to ............ more
Alima Raven
$24.00
Raven - Greyed brown

A beautifully formulated mineral shadow selection that blends effortlessly to help contour to se............ more
Alima Pure Eyeshadow - Bone
$24.00
Bone - Sheer Cream

A beautifully formulated mineral shadow selection that blends effortlessly to help contour to set ............ more
Alima Pure Eyeshadow - Danube
$24.00
Danube - Faded Denim

A beautifully formulated mineral shadow selection that blends effortlessly to help contour to se............ more
Alima Pure Eyeshadow - Cobalt
$24.00
Cobalt - Vibrant Rich Blue

A beautifully formulated mineral shadow selection that blends effortlessly to help contour............ more
ALIMA PURE DEFINITION MASCARA(8g)
Alima mascara black
$36.00
Alima's Natural Definition Mascara is 100% cruelty-free and more than 90% natural formulated mascara that uses natural o............ more
Alima Mascara brown
$36.00
Alima's Natural Definition Mascara is 100% cruelty-free and more than 90% natural formulated mascara that uses natural o............ more
ALIMA PURE EYELINER PENCIL (1.14g)
Alima Eyeliner Pencil
Natural, highly pigmented and long lasting eyeliner pencils enhance and perfect your eye makeup.
Alima Eyeliner Pencil - Ink
$28.00
Ink - a deep carbon black

Natural, highly pigmented and long lasting eyeliner pencils enhance and perfect your eye ma............ more
Alima Pure Eyeliner Pencil - Coffee
$28.00
Coffee - the perfect deep rich cocoa brown

Natural, highly pigmented and long lasting eyeliner pencils enhance and pe............ more
Alima Pure Eyeliner Pencil - Patina
$28.00
Patina - A smoky, sultry brown with glowing silver shimmer

Natural, highly pigmented and long lasting eyeliner pencil............ more
ALIMA PURE MINERAL LOOSE POWDER EYELINER(8g)
Alima Espresso
$20.00
Save 16.7%
Espresso - Rich blackened brown

A dual purpose mineral matte eyeliner that can be used as a powder or liquid eyeliner............ more
Alima Black eyeliner
$24.00
Black - Soft inky black

A dual purpose mineral matte eyeliner that can be used as a powder or liquid eyeliner. Use it............ more
Alima Papparazzi
$24.00
Papparazzi - Rich warm brown

Rich shimmery mineral pigments helps to brighten eyes. Can be layered to emphasize to in............ more
ALIMA PURE EYEBROW PENCIL (1.14g)
Alima Eyebrow Pencil - Light - Blonde
$30.00
Shade - Deep - Blonde

Build smooth brows with Alima's Natural Definition eyebrow pencil. The thin sharp pencil allows............ more
Alima Eyebrow Pencil - Medium Brunette
$30.00
Shade - Deep - Brunette

Build smooth brows with Alima's Natural Definition eyebrow pencil. The thin sharp pencil allo............ more
Alima Eyebrow Pencil - Deep - Raven
$30.00
Shade - Deep

Build smooth brows with Alima's Natural Definition eyebrow pencil. The thin sharp pencil allows for prev............ more
ALIMA PURE EYE PRIMER
Alima Eye Primer
$32.00
To minimize the appearance of creases around the eyes, prepare your eyelids and eye area with Alima's new makeup eye pri............ more
Alima Pure eye makeup
SHOP ALIMA PURE LIP MAKEUP
ALIMA PURE VELVET LIPSTICK (4.3g)
Alima Lipstick
Alima's velvet lipstick delivers deep natural pigments in a sleek aluminium packaging that is both refillable and recyclable to enforce the companies natural and bio integrity.
Alima Pure lipstick Caroline Temporarily Out of Stock
$39.00
Alima's velvet lipstick delivers deep natural pigments in a sleek aluminium packaging that is both refillable and recycl............ more
Alima Pure Lipstick Iris
$39.00
Iris - warm, soft red

Alima's velvet lipstick delivers deep natural pigments in a sleek aluminium packaging that is b............ more
Alima Pure Lipstick Lucy
$39.00
Lucy - light, peachy nude

Alima's velvet lipstick delivers deep natural pigments in a sleek aluminium packaging that ............ more
Alima Pure Lipstick Louise
$39.00
Odessa - cheerful, rosy pink

Alima's velvet lipstick delivers deep natural pigments in a sleek aluminium packaging th............ more
Alima Pure Lipstick Louise
$39.00
Olivia - vibrant, juicy red

Alima's velvet lipstick delivers deep natural pigments in a sleek aluminium packaging tha............ more
ALIMA PURE LIP TINT (3.65g)
Alima Pure Lip Tint Honey
$22.00
Get lusciously nourished lips with Alima's range of natural lip tints. Filled with soothing antioxidants to protect your............ more
Alima Pure Lip Tint Petal Temporarily Out of Stock
$22.00
Get lusciously nourished lips with Alima's range of natural lip tints. Filled with soothing antioxidants to protect your............ more
Alima Pure Lip Tint Paprika
$22.00
Get lusciously nourished lips with Alima's range of natural lip tints. Filled with soothing antioxidants to protect your............ more
Alima Pure Lip Tint Rosewood
$22.00
Get lusciously nourished lips with Alima's range of natural lip tints. Filled with soothing antioxidants to protect your............ more
Alima Pure Lip Tint Blackberry
$22.00
Get lusciously nourished lips with Alima's range of natural lip tints. Filled with soothing antioxidants to protect your............ more
Alima Pure Lip Tint - Dahlia
$22.00
Dahlia - a sheer Raspberry with blue undertones, that can be build into a nice deeper colour.

Get lusciously nourishe............ more
Alima Pure Lip Tint - Daisy
$22.00
Get lusciously nourished lips with Alima's range of natural lip tints. Filled with soothing antioxidants to protect your............ more
Alima Pure lip makeup
SHOP ALIMA PURE MAKEUP ACCESSORIES
ALIMA PURE MAKEUP BRUSHES
Concealer Brush
$34.00
It's the ideal mineral makeup brush for undereye concealer. Taklon bristle brushes handle mineral makeup beautifully. Ta............ more
Powder Brush
$48.00
The finger size handle thickness along with the dome shaped contour bristles helps pick the right amount of powder and g............ more
Flat Top Brush
$48.00
A soft, firm flat-top for applying foundation when you want full coverage. Brush is 4.75" long with a .75" tip............. more
Alima Blush Brush
$48.00
An ultra-soft, fluffy brush perfect for applying mineral blush or bronzer............. more
Alima Soft Focus Brush
$48.00
The fabulous Kitten Brush can be used for light, sheer application of any face product...finishing powder, blush, bronze............ more
Foundation Brush
$52.00
The Foundation Brush with a cult following! Soft and dense for perfect application of sheer layers of mineral foundation............ more
Alima Ultra Fine Liner
$34.00
A thin, firm brush perfect for spot concealing and for lining the eyes with a pencil-like precision. 5 1/4" long............. more
Angle brush
$17.00
Save 50.0%
A soft but firm angled brush for adding definition to brows or applying eyeliner in more of a sweeping, liquid-type appl............ more
Point Crease Brush
$39.00
Shaped for defining the inner and outer corners of the eye and for blending eye shadow. 6 1/2" long............. more
alima pure Eye Blending brush
$39.00
Soft and dense for perfect application of eyeshadow. Brush is 6" long............. more
Large Shadow Brush
$39.00
Firm and soft, designed for applying shadow over the lid and under the brow. This brush is also genius to use "foundatio............ more
Alima Kabuki Brush
$55.00
Alima brings you the modern version of Japanese traditional Kabuki brush. With a sleek design with compact feather soft ............ more
Brow Brush & Comb
$22.00
Save 15.4%
Create smooth, defined, and gorgeously shaped brows with Alima's new high definition brow brush............. more
alima pure Pencil Sharpener
$6.50
Alima Pure's pencil sharpener is created for special use with their eyeliner pencil range to ensure accurate application............ more
alima pure Liquid Foundation Brush
$48.00
Alima's liquid foundation brush is suitable For flawless evenly distributed liquid foundation finish. The stiffer curved............ more
alima pure Sculpting Brush
$48.00
This powerful sculpting tool helps accentuate and enhance natural bone features. The slightly angled contour allows for ............ more
alima pure Highlighter Brush
$34.00
Use Alima's highlighter brush for contouring or highlighting smaller areas. The tapered bristles and smaller head allows............ more
alima pure Spoolie Brush
$34.00
Alima's versatile Spoolie Brush serves many makeup purposes and it's a great addition to any makeup bag. It's ideal for ............ more
Alima Pure brushes



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