The Natural Instinct Brand is in Big Trouble
| As consumers we should be able to rely on labels to provide accurate information about chemicals and other ingredients in skin care and personal care products. This apparently cannot be hold true for this misleading brand “Natural Instinct” / “Organic Instinct”.
You’ve fooled us all. You should rename your brand as “Chemical Instinct” or “Lying Instinct”. |
 The Natural Instinct Brand is in Big Trouble |
The company has be busted by Australia’s competition watch dog, the ACCC, for deliberately failing to list all ingredients on the on the ingredients lists (such as the toxic ingredient Sodium Sulphate – SLS), listing some chemicals by incorrect names, and claiming that some products are “made from 100% pure oils and certified organic herbs” when in fact, only a very minor proportion of the product uses these.
As compensation, the company has issued a refund and recall policy for all those that have brought a bottle of their product.
But let this be a warning to all of those companies newly established or existing – don’t try to mislead and manipulative consumers for the sake of your company’s interest and profits. Otherwise we and the ACCC will name and shame you, and bust your arss right out of Australia.
Don’t be put off by using natural organic skin care products. Almost 99.9% of natural personal care companies in Australia are morally sound. This unethical event by Natural Instinct will be made an example of.
For those that are interested, here are the full details of the misleading claims found on the Natural Instinct website.
Non-compliant labelling and misleading claims
Following an investigation by the Australian Competition and Consumer Commission (the ACCC), Natural Instinct has acknowledged that it may have breached sections 52, 53(a), 55 and 65D of the Trade Practices Act 1974 (the Act) in the labelling of some of its products and in brochures distributed by Natural Instinct.
Until on or about 30 June 2008:
-
Natural Instinct did not include sodium laureth sulphate (plant derived), cocamideDEA, cetrimonium chloride and citric acid as ingredients on the labels of the products listed in Table A, as required by the Trade Practices (Consumer Product Information Standards) (Cosmetic) Regulations 1991 (the Standard).
TABLE A
|
Ingredient
|
Products affected |
|
|
Sodium Laureth Sulphate (plant derived) |
Baby shampoo |
Foaming cleanser |
|
Cocamide DEA |
Baby shampoo |
Hand wash |
|
Cetrimonium Chloride |
Baby conditioner |
Conditioner |
|
Citric Acid |
Baby bath wash |
Foaming facial cleanser |
- Natural Instinct did not list ingredients in the correct order on the products listed in Table B, as required by the Standard.
TABLE B
|
Products affected
|
||
|
Aloe Vera Gel |
Baby bath wash |
Baby conditioner |
|
Baby moisturising lotion |
Baby shampoo |
Body lotion |
|
Body wash |
Conditioner |
Facial scrub |
|
Foaming facial cleanser |
Hand cream |
Hand wash |
|
Moisturiser |
Shampoo. |
|
- Natural Instinct did not correctly name the chemicals and ingredients listed in Table C, as required by the Standard
TABLE C
|
INCI name
|
Incorrect name(s) used |
|
Sodium laureth sulphate (plant derived) |
Sodium Salt of Laureth 2 |
|
Sodium hydroxymethylglycinate |
Suttocide |
|
Fragrance (USA) |
Preservative T |
|
Cetrimonium Chloride |
Quaternised derivative of palm oil |
Full details of the Section 87B Undertaking and a list of affected products can be found on the Public Register on the ACCC’s website at www.accc.gov.au
To compensate customers who purchased Natural Instinct products and believe they have been misled, Natural Instinct is offering a refund for the full purchase price of affected products. For more information about claims for refunds contact Edwina Pearce of Natural Instinct on 1800 771 063 or at customerservice@natural instinct.com.au by 6 June 2009.
………………………………………………………………………………………………………………………
Enjoyed this Post?
Subscribe to our RSS Feed, Follow us on Twitter or simply recommend us to friends and colleagues!
 |
Share |  |