The Natural Instinct Brand is in Big Trouble

The Natural Instinct Brand is in Big Trouble

The Natural Instinct Brand is in Big Trouble

As consumers we should be able to rely on labels to provide accurate information about chemicals and other ingredients in skin care and personal care products. This apparently cannot be hold true for this misleading brand “Natural Instinct” / “Organic Instinct”.

You’ve fooled us all. You should rename your brand as “Chemical Instinct” or “Lying Instinct”.


 

The company has be busted by Australia’s competition watch dog, the ACCC,  for deliberately failing to list all ingredients on the on the ingredients lists (such as the toxic ingredient Sodium Sulphate – SLS), listing some chemicals by incorrect names, and claiming that some products are “made from 100% pure oils and certified organic herbs” when in fact, only a very minor proportion of the product uses these.

As compensation, the company has issued a refund and recall policy for all those that have brought a bottle of their product.

But let this be a warning to all of those companies newly established or existing – don’t try to mislead and manipulative consumers for the sake of your company’s interest and profits. Otherwise we and the ACCC will name and shame you, and bust your arss right out of Australia.

Don’t be put off by using natural organic skin care products. Almost 99.9% of natural personal care companies in Australia are morally sound. This unethical event by Natural Instinct will be made an example of.

For those that are interested, here are the full details of the misleading claims found on the Natural Instinct website.

Non-compliant labelling and misleading claims

Following an investigation by the Australian Competition and Consumer Commission (the ACCC), Natural Instinct has acknowledged that it may have breached sections 52, 53(a), 55 and 65D of the Trade Practices Act 1974 (the Act) in the labelling of some of its products and in brochures distributed by Natural Instinct.

Until on or about 30 June 2008:

  • Natural Instinct did not include sodium laureth sulphate (plant derived), cocamideDEA, cetrimonium chloride and citric acid as ingredients on the labels of the products listed in Table A, as required by the Trade Practices (Consumer Product Information Standards) (Cosmetic) Regulations 1991 (the Standard).

TABLE A

Ingredient

Products affected

Sodium Laureth Sulphate (plant derived)

Baby shampoo
Baby bath wash
Body wash

Foaming cleanser
Hand wash
Shampoo

Cocamide DEA

Baby shampoo
Body wash
Foaming cleanser

Hand wash
Shampoo

Cetrimonium Chloride

Baby conditioner

Conditioner

Citric Acid

Baby bath wash
Baby conditioner
Baby shampoo
Baby moisturising lotion
Body wash
Conditioner
Facial scrub

Foaming facial cleanser
Hand cream
Hand wash
Hydrating toner
Moisturiser
Shampoo

  • Natural Instinct did not list ingredients in the correct order on the products listed in Table B, as required by the Standard.

TABLE B

Products affected

Aloe Vera Gel

Baby bath wash

Baby conditioner

Baby moisturising lotion

Baby shampoo

Body lotion

Body wash

Conditioner

Facial scrub

Foaming facial cleanser

Hand cream

Hand wash

Moisturiser

Shampoo.

  • Natural Instinct did not correctly name the chemicals and ingredients listed in Table C, as required by the Standard

TABLE C

INCI name

Incorrect name(s) used

Sodium laureth sulphate (plant derived)

Sodium Salt of Laureth 2
Sodium Salt of Sulphonated Laureth 2

Sodium hydroxymethylglycinate

Suttocide

Fragrance (USA)
Parfum / Profumo (UE)

Preservative T

Cetrimonium Chloride

Quaternised derivative of palm oil

Full details of the Section 87B Undertaking and a list of affected products can be found on the Public Register on the ACCC’s website at www.accc.gov.au

To compensate customers who purchased Natural Instinct products and believe they have been misled, Natural Instinct is offering a refund for the full purchase price of affected products. For more information about claims for refunds contact Edwina Pearce of Natural Instinct on 1800 771 063 or at customerservice@natural instinct.com.au by 6 June 2009.

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2 thoughts on “The Natural Instinct Brand is in Big Trouble

  1. Irene Ho

    Today 25 October 2018, I just received a box Natural Skin products for sale at A $ 40 .
    After reading your article that their products are not what they claimed to be : use organic and no chemical products. I will return the products to this company.
    I have been using Jurlique skincare products for nearly 10 years.
    My question is : are jurlique skin products relable? They claimed they use only organic products as well

    I also just started using Inika organic cosmetics. Are they authentic in what they claimed to be?
    ( they also claimed use organic procts only)
    Please recommand a skin care products and cosmetic products that use only organic ingredients. Thx.
    I am looking for brands that are cheaper than Jurlique.

    Regards
    Irene

    Reply
  2. sophie

    Unquestionably believe that which you stated. Your favorite reason appeared to be
    on the net the simplest thing to be aware of. I say to you,
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    plainly don’t know about. You managed to hit the nail upon the top and also defined out the whole thing without having side-effects , people can take a signal.
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    Reply

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