Learn the Dr Bronner Soap Making Success

Learn the Dr Bronner Soap Making Success

Learn the Dr Bronner Soap Making Success

Dr Bronner Soaps are considered to be the finest quality pure castile soaps – and this is not just a marketing ploy, because Dr Emanuel Bronner never spent money advertising the brand. It is from the word of mouth passed on from satisfied and loyal customers.

Dr Bronner was different, and it’s partly what made him so successful. He was a man who thrashed against social norms, and refused to listen to those who thought they knew better than he did about his soaps.


 

A rebel in disguise, he never worried about offending anyone and spoke from the heart. His straight forward character offended nearly everyone at one point or another. None of this seemed important to him because he had a mission – he had a passion – he had a vision, and it was printed on every label of every bottle of soap he ever sold. Dr Bronner’s philosophical views on love, cooperation, mutual respect and hard work are our only hopes for survival. Dr Bronner gave himself in his entirety to ‘the message on his bottle. Every single bottle had a different message.

Click here to find out the Dr Bronner messages on the bottle packaging

Wondering how much soap they produce?

Lets just say they cook their soap base in 100,000 pound kettles and the beauty of it is that it has still remained efficient and small without the high tech advances

What to take away from the lessons of Dr Bronner to run run a successful business.

Topping the list is persistence. Share in the belief that you must keep at something to succeed, and remain committed to an ideal.

Next we have the staff. Jim says he also learned from his Father, that employees need to be treated with respect and valued. Jim says there are many situations in which problems have been avoided by simply allowing employees to take part in troubleshooting. And compensation? Every employee of Dr Bronner’s has the full opportunity to take part in a profit sharing plan. All get full family health benefits and generous holiday bonuses. Efficiency is high in the plant along with morale.

As the millions of devoted Dr Bronner’s customers can tell you some other advantages of the liquid soaps include: a low price (helped by being packaged in the cheapest recycled bottles available with a simple paper label and no advertising overhead), and the myriad of uses for the soap (eighteen of which are documented on the label).

Jim admits that some of the company’s ways of doing business evolved out of trial and error, some out of his father’s stubborn convictions, and some out of pure necessity. “Lots of Dad’s policies were done by the seat of his pants, but they have worked,” says Jim

What’s incredible is that Dr Bronner’s Soap has never spent a dime on advertising, but relying on word of mouth. According to Ralph Bronner, this gives them a competitive edge because it keeps their cost down, allowing them to buy the finest ingredients such as lots of essential peppermint oil for their most popular Peppermint Soap.

As Jim puts it, “Dad’s idea of selling was not of pushing overpriced items on those who neither wanted nor needed them. He taught us to take pride in having full knowledge of a superior, handmade product, and offered at a fair price. It’s a good feeling.”

What’s Dr Bronner’s business secret?

His business secret is his mission and not the business itself. By following his belief and passion he used the soap making as a vehicle to spread his world-uniting message. The success of the business was simply a byproduct. His passion was loving the world and not necessarily on his soap or growing his company. Dr Bronner saw his soap as a vehicle to get people to read his label, on which was printed his message. Time however has proven with Dr Bronner’s Soap that a good product and a good message can sell itself without the help of paid advertising.

The bottom line to running a successful and ethical business, according to Jim, is treating customers as he remembers his father always treating them – like people.

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