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RETURN TO HOMEPAGE	SHOP DR BRONNER PRODUCTS

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Dr Bronner's Philosophy

There are hundreds of stories about Emanuel Bronner, and many of they are probably true.
He was the inventor, producer and promoter of Dr.Bronner’s Peppermint 18-in-1 Pure Castile Soap and Dr. Bronner’s All-One-God-Faith.

The faith, plastered in 3,000 plus words on every quart bottle of soap, has likely been adopted by some, though it’s unclear whether anyone but Dr. Bronner understood all of what is printed there.

That’s the way it is with a philosophy of peace, unity and environment that simultaneously pays tribute to the qualities of Jesus, Karl Marx and Mark Spitz.
“He never thought small,” said his son, Ralph, a longtime resident of Menomonee Falls who taught English and reading at Milwaukee’s Muir Middle School for 32 years. “He was a brilliant soap chemist trying to unite the world.”

The soap labels evolved slowly, first with a few sentences. Eventually the labels on millions of bottles would include such exclamation – pointed statements as”
Only hard work-God’s Law can save us, but if we teach only our clan? We’re all hated then. So we must teach friend & enemy, the whole Human race, the full-truth, hard-work, free speech, press-&-profit sharing Moral ABC’s All-One-God-Faith, lightning like, 6 billion strong, for we’re All-One or none!
Or:
What God does send receive in glad wholesomeness! To strive for greater wealth fortells thy fall. Here is no home, here is but wilderness. Forth pilgrim, forth!
Or:
For we’re ALL-ONE OR NON! ALL-ONE LISTEN CHILDREN ETERNAL FATHER ETERNALLY ONE! EXCEPTIONS ETERNALLY? ABSOLUTE NONE!
Or:
A great teacher, must first a self-supporting hard-worker be, like Alesen-Baeck-Carnegie-Cousteau-Hammer-Leibman-Paine-Pike-Sanger-Spinoza-Strauss-Szaz-Wilke-Yadin-Zamenhof, or he’ll turn our greatest teaching into spades, to bury our people! “All people!” added Carpenter Jesus entering manhood! Manhood!
Bronner’s labels changed constantly as he developed his ideas, but they always contained instructions on how to use his soap, including admonitions such as: “DILUTE! DILUTE! OK!”
In the mid 50s, Ralph visited his father at the combination of home and factory.
“It was like a cave with copies of thousands of documents he sent (to political leaders) around the world,” Ralph said. Bronner, still producing mineral salt, was “sleeping on huge mineral salt drums.”
In the 1960s, soap users began spreading news of the product by mouth and from health food store to store. “Customers would want it for their friends,” Ralph said. “Distributors would call.” However, Emanuel Bronner, who was a philosopher, not a capitalist, often wouldn’t respond and would not even send invoices to customers who wished to pay for the soap.